January 21, 2016

The Rise of ‘Digital Platforms:’ Opportunities and Threats for UK and European businesses Insights from a groundbreaking new research study


Executive briefing event, February 2, 2016
9:30 am –1:00 pm
The Shard, London


The world’s leading digital platform businesses now have a combined market capitalisation of $4 trillion. Yet only 4% of this value has been generated by European firms. How can European businesses compete with US and Chinese ‘digital platforms’ like Google, Amazon, Facebook and Alibaba and the vast armada of ‘unicorn’ platforms like Uber, Airbnb, Netflix, Salesforce and Paypal? Incumbent businesses in all sectors around the world are wrestling with how to thrive and survive in an increasingly digital and platform-based economy, but European enterprises are further hampered by the lack of a single digital market to support their growth.


This event

It will help industry and policy leaders address these questions:

  • Why are digital platform businesses growing so fast?
  • How do they create and capture value in new ways?
  • What is the likely impact on traditional sectors, by when?
  • What European businesses are being successful/ unsuccessful in creating platforms?
  • What government policies are needed for Europe to compete effectively with the US and China?


9:30 am Registration

10:00 am Welcome & Introductions Simon Torrance (BearingPoint) and Prof Roger Maull (Centre for the Digital Economy)

10:15 am The Rise of the Platform Economy: results of the global platform survey Dr Peter Evans, The Center for Global Enterprise

10:45 am The Platform Economy in Europe: results of the new study Dr Peter Evans, Prof Annabelle Gawer, Prof Roger Maull

11:30 am Plans for a European Digital Union Eric Peters, Deputy Head, Digital Single Market unit, European Commission

12:15 pm  Dr. Geoffrey Parker, MIT Initiative on the Digital Economy

1:00 pm Close


Event Participants A specially invited group of leaders from Enterprises across multiple sectors, Government & Regulators, European platform businesses, and Market analysts
RSVP to Kristen Palmisano at: [email protected]

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